Founded in 2011, Fashion Identity Pvt. Ltd embarked on its journey into the beauty and grooming industry, carving out its
niche in the luxury sector, the brand was able to create a portfolio of internationally renowned brands in the country.
Fashion Identity has created a team of skilled professionals who further the brand’s vision to be India’s leading, luxury powerhouse, in the cosmetic distribution market. With a keen eye for international trends, the company aims to attune the Indian industry to equip itself to global standards, effectively bridging the gap in the professional grooming and beauty segment.
THE DIRECTORS
Ben Tharakan
MUSSADDIQ MERCHANT
Moiz Arif
MUSSADDIQ MERCHANT
FOUNDER & DIRECTOR
Mussaddiq a name to reckon with in the Indian Beauty Industry, has been instrumental in bringing multiple Internationally renowned brands to India. After completing his MBA from London, he started Fashion Identity in 2011 with a vision to become the market leader in Beauty Education and Cosmetic World. He took a bold step of initiating an association with the British and American Education Institution which gave rise to the International Skills Academy; connecting people through skills. His mantra aims to provide world-class beauty education to artists in India by means of collaborating with leading International Academies. A quick decision-maker, Mr Merchant spends his time personally strategizing and expects this to be followed by strong execution.
Ben Tharakan
DIRECTOR
Ben Tharakan has a vast experience of 23 years across diverse businesses that include Logistics & SCM, Management Consulting, Regulatory Compliance, Beauty, Food, Wireless Communication, Electronics & IT, etc. He has focused much of his work on general business strategy, developing corporate capabilities and growth strategy, setting people process and organization, developing B2B and B2C business in India, imports and supply chain management, regulatory compliance, etc. He has a knack for identifying capabilities in companies and their human resources to help them improve and deliver maximum.
